The Capranica

Comments on theology and life

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Location: Hemet, California, United States

Co-Pastor of First Baptist Church of San Jacinto, California

Monday, July 25, 2005

Purpose Driven PyroMarketing

Challies.com posts a powerful discussion (linked in the title) on the marketing techniques that have been used by Zondervan and Rick Warren to promote the best selling book, The Purpose Driven Life. Not only is the marketing of this book facinating, but the apparent influence Warren placed on publishers to not allow the information to find its way to the general public.

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